/* How ads work page — Google Ads (light, four-colour) mirrored against Meta Ads (deep blue). */
:root{--g-blue:#4285f4;--g-red:#ea4335;--g-yellow:#fbbc05;--g-green:#34a853;--m-blue:#0866ff;--m-deep:#06153a}

/* Hero: two halves, a glowing seam, brand cards with floor reflections */
.ads-hero{position:relative;overflow:hidden;min-height:min(100svh,900px);display:flex;align-items:center;padding:120px 0 120px;isolation:isolate;color:#fff;background:var(--ink-0)}
.ads-hero-half{position:absolute;top:0;bottom:0;width:50%;z-index:-2}
.google-half{left:0;background:linear-gradient(160deg,#f8fafd,#e9eef8)}
.meta-half{right:0;background:radial-gradient(90% 70% at 70% 20%,#1d64ff 0%,transparent 60%),linear-gradient(200deg,#0b2c7a,var(--m-deep))}
.gdot{position:absolute;border-radius:50%;filter:blur(50px);opacity:.55;animation:gfloat 12s ease-in-out infinite alternate}
.g1{width:260px;height:260px;background:var(--g-blue);left:8%;top:12%}.g2{width:200px;height:200px;background:var(--g-red);left:30%;top:52%;animation-delay:-3s}
.g3{width:180px;height:180px;background:var(--g-yellow);left:4%;top:62%;animation-delay:-6s}.g4{width:220px;height:220px;background:var(--g-green);left:34%;top:6%;animation-delay:-9s}
@keyframes gfloat{to{transform:translate3d(30px,-24px,0) scale(1.1)}}
.ads-seam{position:absolute;left:50%;top:0;bottom:0;width:2px;transform:translateX(-50%);background:linear-gradient(transparent,rgba(255,255,255,.9),transparent);box-shadow:0 0 30px 6px rgba(143,107,255,.6);z-index:-1}
.ads-hero:after{content:"";position:absolute;inset:0;z-index:-1;background:radial-gradient(46% 38% at 50% 40%,rgba(11,7,19,.82),rgba(11,7,19,.45) 55%,transparent 80%),linear-gradient(180deg,transparent 55%,rgba(11,7,19,.5))}
.ads-hero-inner{text-align:center}
.ads-hero .eyebrow{color:#fff;background:rgba(11,7,19,.55);padding:7px 14px;border-radius:999px;backdrop-filter:blur(8px)}
.ads-hero h1{color:#fff;font-size:clamp(42px,5.6vw,80px);line-height:1;letter-spacing:-.055em;margin:6px auto 18px;max-width:900px}
.ads-hero-lede{max-width:680px;margin:0 auto 38px;font-size:18px;line-height:1.7;color:#efeaf7;text-shadow:0 2px 20px rgba(0,0,0,.6)}
.brand-stage{display:flex;justify-content:center;align-items:center;gap:34px;perspective:1200px}
.brand-card{position:relative;width:min(330px,42vw);padding:30px 28px 26px;border-radius:28px;display:flex;flex-direction:column;align-items:center;gap:6px;text-align:center;transition:transform .6s var(--ease);-webkit-box-reflect:below 14px linear-gradient(transparent 55%,rgba(255,255,255,.22))}
.google-card{background:rgba(255,255,255,.92);color:#202124;border:1px solid rgba(66,133,244,.25);box-shadow:0 40px 80px -30px rgba(66,133,244,.55);transform:rotateY(10deg)}
.meta-card{background:linear-gradient(160deg,rgba(255,255,255,.14),rgba(255,255,255,.05));border:1px solid rgba(255,255,255,.22);backdrop-filter:blur(16px);box-shadow:0 40px 80px -30px rgba(8,102,255,.75);transform:rotateY(-10deg)}
.brand-card:hover{transform:rotateY(0) translateY(-6px)}
.brand-logo{width:84px;height:84px;border-radius:24px;display:grid;place-items:center;font-size:44px;margin-bottom:10px}
.google-card .brand-logo{background:#fff;box-shadow:0 10px 30px -10px rgba(0,0,0,.25)}
.google-card .brand-logo i{background:conic-gradient(from -45deg,var(--g-red) 0 25%,var(--g-yellow) 0 50%,var(--g-green) 0 75%,var(--g-blue) 0);-webkit-background-clip:text;background-clip:text;color:transparent}
.meta-card .brand-logo{background:linear-gradient(135deg,#0064e0,#0a7cff);color:#fff;box-shadow:0 10px 30px -8px rgba(8,102,255,.8)}
.brand-card strong{font-size:24px;letter-spacing:-.03em}
.brand-card small{font-size:14px;opacity:.75}
.brand-go{margin-top:12px;font-size:13px;font-weight:750;display:inline-flex;gap:8px;align-items:center;padding:8px 14px;border-radius:999px}
.google-card .brand-go{background:#e8f0fe;color:#1a56c9}.meta-card .brand-go{background:rgba(255,255,255,.14)}
.brand-vs{font-family:var(--serif);font-style:italic;font-size:44px;color:#fff;text-shadow:0 0 24px rgba(143,107,255,.9)}

/* Money flow + calculator */
.money-layout{display:grid;grid-template-columns:1fr 1fr;gap:70px;align-items:center}
.money-flow{list-style:none;margin:10px 0 0;padding:0;display:grid;grid-template-columns:repeat(5,1fr);gap:8px;position:relative}
.money-flow:before{content:"";position:absolute;left:10%;right:10%;top:26px;height:2px;background:var(--grad);opacity:.6}
.money-flow li{position:relative;display:flex;flex-direction:column;align-items:center;text-align:center;gap:4px}
.money-flow span{width:52px;height:52px;border-radius:16px;display:grid;place-items:center;background:var(--ink-2);color:var(--coral-2);font-size:19px;box-shadow:0 10px 24px -10px rgba(20,10,40,.6)}
.money-flow b{font-size:14px;color:var(--plum);margin-top:6px}.money-flow small{font-size:12px;color:var(--muted)}
.calc{padding:30px;border-radius:26px;background:linear-gradient(160deg,var(--ink-2),var(--ink-1));color:var(--on-dark);box-shadow:var(--shadow-lg);display:grid;gap:18px}
.calc label{display:grid;grid-template-columns:1fr auto;gap:10px;font-size:14px;font-weight:650;color:#e6dff0}
.calc output{font-weight:800;color:#fff;font-size:16px}
.calc input[type=range]{grid-column:1/-1;width:100%;accent-color:var(--coral);height:28px}
.calc-results{display:grid;grid-template-columns:repeat(3,1fr);gap:10px;margin-top:4px}
.calc-results div{padding:16px;border-radius:16px;background:rgba(255,255,255,.06);border:1px solid rgba(255,255,255,.1);text-align:center}
.calc-results strong{display:block;font-size:28px;letter-spacing:-.04em;color:#fff}
.calc-results span{font-size:12.5px;color:var(--on-dark-muted)}
.calc-note{font-size:12.5px;line-height:1.6;color:#a99fbd;margin:0}

/* Auction */
.auction-board{display:grid;gap:14px;max-width:900px}
.bidder{display:grid;grid-template-columns:1.2fr 1fr 1.6fr .9fr 1.1fr;gap:16px;align-items:center;padding:18px 22px;border-radius:18px;background:var(--glass);border:1px solid var(--glass-line)}
.bidder.win{background:linear-gradient(100deg,rgba(243,123,96,.2),rgba(143,107,255,.14));border-color:rgba(243,123,96,.5);box-shadow:0 20px 50px -25px rgba(243,123,96,.7)}
.bname{font-weight:750;color:#fff;font-size:15px}.bmath{font-size:13.5px;color:var(--on-dark-muted)}
.bbar{height:10px;border-radius:99px;background:rgba(255,255,255,.08);overflow:hidden}.bbar i{display:block;height:100%;width:var(--w);border-radius:inherit;background:var(--grad)}
.bidder b{color:#fff;font-size:14px}.bidder em{font-style:normal;font-size:13px;color:#ffc3b3;font-weight:700}
.auction-note{margin:22px 0 0;font-size:14.5px;color:var(--on-dark-muted);display:flex;gap:10px;max-width:820px}
.auction-note i{color:var(--sand);margin-top:4px}

/* Paid vs organic */
.po-layout{display:grid;grid-template-columns:1.05fr .95fr;gap:60px;align-items:start}
.po-toggle{display:flex;flex-wrap:wrap;gap:8px;margin:0 0 22px}
.po-toggle button{border:1px solid #e3dcef;background:#fff;color:var(--plum);border-radius:999px;padding:10px 16px;font-size:13.5px;font-weight:700;min-height:44px}
.po-toggle button[aria-pressed=true]{background:var(--ink-2);color:#fff;border-color:var(--ink-2)}
.po-table td:nth-child(2){background:rgba(66,133,244,.06);color:var(--ink);font-weight:600}
.po-table td:nth-child(3){background:rgba(52,168,83,.06);color:var(--ink);font-weight:600}
.po-table thead th:nth-child(2){color:#1a56c9}.po-table thead th:nth-child(3){color:#1e7e3e}
.po-serp{position:sticky;top:120px}
.po-block{position:relative;border-radius:16px;padding:10px;margin-bottom:10px;border:1.5px dashed transparent;transition:opacity .4s,filter .4s,border-color .4s,background .4s}
.po-tag{display:inline-flex;align-items:center;gap:7px;font-size:12px;font-weight:800;padding:5px 10px;border-radius:999px;margin-bottom:8px}
.po-paid{border-color:rgba(66,133,244,.45);background:rgba(66,133,244,.04)}.po-paid .po-tag{background:#e8f0fe;color:#1a56c9}
.po-map{border-color:rgba(251,188,5,.6);background:rgba(251,188,5,.05)}.po-map .po-tag{background:#fef7e0;color:#8a5a00}
.po-organic{border-color:rgba(52,168,83,.5);background:rgba(52,168,83,.04)}.po-organic .po-tag{background:#e6f4ea;color:#1e7e3e}
.po-paid .serp-ad+.serp-ad{margin-top:8px}
.po-pins{display:grid;gap:6px}.po-pins span{font-size:14px;color:#1a0dab;display:flex;gap:8px;align-items:center}.po-pins i{color:var(--g-red)}
.po-serp[data-po-view=paid] .po-organic,.po-serp[data-po-view=paid] .po-map,.po-serp[data-po-view=organic] .po-paid{opacity:.25;filter:grayscale(1)}
.po-serp[data-po-view=organic] .po-organic,.po-serp[data-po-view=organic] .po-map,.po-serp[data-po-view=paid] .po-paid{box-shadow:0 20px 40px -20px rgba(20,10,40,.35)}

/* Journeys: a line that draws itself, dots that light up, cards from alternating sides */
.google-journey-section,.meta-journey-section{position:relative;overflow:hidden;isolation:isolate}
.journey-bg{position:absolute;inset:0;z-index:-1}
.google-bg{background:radial-gradient(40% 30% at 0% 10%,rgba(66,133,244,.14),transparent 70%),radial-gradient(35% 30% at 100% 40%,rgba(234,67,53,.1),transparent 70%),radial-gradient(35% 30% at 0% 75%,rgba(251,188,5,.12),transparent 70%),radial-gradient(40% 30% at 100% 95%,rgba(52,168,83,.12),transparent 70%),#f8fafd}
.meta-bg{background:radial-gradient(60% 40% at 50% 0%,rgba(29,100,255,.55),transparent 70%),linear-gradient(180deg,#0a2266,var(--m-deep) 60%,#040c24)}
.meta-journey-section h2,.meta-journey-section .section-heading>p{color:#fff}.meta-journey-section .section-heading>p{color:#c9d6f7}
.journey-head{text-align:center;display:flex;flex-direction:column;align-items:center}
.journey-head .section-heading{margin-inline:auto}
.brand-badge{display:inline-flex;align-items:center;gap:10px;padding:10px 18px;border-radius:999px;font-weight:800;font-size:15px;margin-bottom:18px}
.brand-badge.google{background:#fff;color:#202124;box-shadow:0 10px 30px -12px rgba(66,133,244,.6)}
.brand-badge.google i{background:conic-gradient(from -45deg,var(--g-red) 0 25%,var(--g-yellow) 0 50%,var(--g-green) 0 75%,var(--g-blue) 0);-webkit-background-clip:text;background-clip:text;color:transparent;font-size:18px}
.brand-badge.meta{background:linear-gradient(135deg,#0064e0,#0a7cff);color:#fff;box-shadow:0 10px 30px -10px rgba(8,102,255,.9)}
.journey{position:relative;list-style:none;margin:30px auto 0;padding:0;max-width:1080px}
.jline{position:absolute;left:50%;top:10px;bottom:10px;width:3px;transform:translateX(-50%);border-radius:3px;background:rgba(32,33,36,.1)}
.journey-meta .jline{background:rgba(255,255,255,.12)}
.jline i{position:absolute;inset:0 0 auto;height:var(--progress,0%);border-radius:inherit;background:linear-gradient(var(--g-blue),var(--g-red),var(--g-yellow),var(--g-green));box-shadow:0 0 16px rgba(66,133,244,.6)}
.journey-meta .jline i{background:linear-gradient(#5aa2ff,#0866ff,#a35bff);box-shadow:0 0 18px rgba(8,102,255,.9)}
.jstep{position:relative;display:grid;grid-template-columns:1fr 80px 1fr;align-items:center;min-height:300px}
.jdot{grid-column:2;justify-self:center;width:46px;height:46px;border-radius:50%;display:grid;place-items:center;background:#fff;border:3px solid #dadce0;z-index:1;transition:transform .5s var(--ease),border-color .5s,box-shadow .5s,background .5s}
.jdot i{font-style:normal;font-size:12px;font-weight:800;color:#5f6368}
.journey-meta .jdot{background:#0b1f55;border-color:rgba(255,255,255,.25)}.journey-meta .jdot i{color:#c9d6f7}
.jstep.is-on .jdot{transform:scale(1.15);border-color:var(--g-blue);box-shadow:0 0 0 8px rgba(66,133,244,.15),0 0 24px rgba(66,133,244,.55)}
.journey-meta .jstep.is-on .jdot{border-color:#5aa2ff;background:var(--m-blue);box-shadow:0 0 0 8px rgba(8,102,255,.25),0 0 28px rgba(8,102,255,.9)}
.journey-meta .jstep.is-on .jdot i{color:#fff}
.jcard{grid-column:3;grid-row:1;display:grid;grid-template-columns:150px 1fr;gap:20px;align-items:center;padding:22px;border-radius:24px;background:#fff;border:1px solid #e3e8f1;box-shadow:0 30px 60px -40px rgba(32,33,36,.45)}
.jstep:nth-child(odd of .jstep) .jcard{grid-column:1}
.journey-meta .jcard{background:rgba(255,255,255,.07);border-color:rgba(255,255,255,.14);backdrop-filter:blur(14px);box-shadow:0 30px 60px -30px rgba(0,0,0,.6)}
.jlabel{font-size:12px;font-weight:800;letter-spacing:.1em;text-transform:uppercase;color:#1a56c9}
.journey-meta .jlabel{color:#7fb2ff}
.jcard h3{font-size:20px;margin:6px 0 6px;color:#202124;letter-spacing:-.02em}.jcard p{font-size:14.5px;line-height:1.65;margin:0;color:#5f6368}
.journey-meta .jcard h3{color:#fff}.journey-meta .jcard p{color:#c9d6f7}
.jvisual{border-radius:18px;min-height:150px;display:grid;place-items:center;background:#f1f4fa;overflow:hidden;padding:10px}
.journey-meta .jvisual{background:rgba(255,255,255,.06)}
.jvisual img{width:100%;height:150px;object-fit:cover;object-position:top;border-radius:12px;box-shadow:0 10px 24px -12px rgba(0,0,0,.4)}
/* Step visuals */
.v-keywords,.v-places{display:flex;flex-wrap:wrap;gap:6px;justify-content:center}
.vchip{font-size:11.5px;font-weight:700;padding:6px 9px;border-radius:999px;background:#fff;color:#3c4043;border:1px solid #dadce0;display:inline-flex;gap:5px;align-items:center}
.vchip.ok{color:#1e7e3e;border-color:#a8dab5;background:#e6f4ea}.vchip.no{color:#b3261e;border-color:#f3b8b2;background:#fce8e6;text-decoration:line-through}
.journey-meta .vchip{background:rgba(255,255,255,.1);color:#fff;border-color:rgba(255,255,255,.2)}
.v-budget{width:100%;text-align:center;color:#3c4043}.v-budget span,.v-budget small{display:block;font-size:11.5px;color:#5f6368}.v-budget strong{font-size:30px;color:#202124}
.v-meter{height:8px;border-radius:9px;background:#e3e8f1;margin:8px 0 6px;overflow:hidden}.v-meter i{display:block;height:100%;width:var(--w);background:var(--g-blue);border-radius:inherit}
.v-auction{width:100%;display:grid;gap:7px;font-size:11.5px}.v-auction div{display:grid;grid-template-columns:52px 1fr;gap:8px;align-items:center}.v-auction b{color:#3c4043}
.v-auction i{display:block;height:9px;border-radius:9px;width:var(--w);background:linear-gradient(90deg,var(--g-blue),var(--g-green))}
.v-auction div:first-child i{background:linear-gradient(90deg,var(--g-yellow),var(--g-red))}
.v-auction small{font-size:11px;color:#5f6368;text-align:center}
.v-auction.meta b,.v-auction.meta small{color:#c9d6f7}.v-auction.meta div{grid-template-columns:70px 1fr}.v-auction.meta i{background:linear-gradient(90deg,#5aa2ff,var(--m-blue))}
.v-click{text-align:center;color:#202124}.v-cursor{font-size:30px;color:var(--g-blue);display:block;animation:tap 1.6s ease-in-out infinite}
@keyframes tap{50%{transform:translateY(6px) scale(.9)}}
.v-click strong{font-size:28px;display:block}.v-click small{font-size:11px;color:#5f6368;display:block;max-width:130px}
.v-page{width:110px;height:140px;border-radius:12px;background:#fff;box-shadow:0 10px 24px -12px rgba(0,0,0,.35);padding:10px;display:flex;flex-direction:column;gap:6px}
.v-page span{height:30px;border-radius:6px;background:linear-gradient(135deg,var(--g-blue),#8ab4f8)}.v-page b{height:8px;border-radius:4px;background:#3c4043;width:80%}
.v-page i{height:5px;border-radius:3px;background:#dadce0}.v-page em{font-style:normal;font-size:9px;font-weight:800;text-align:center;padding:4px;border-radius:6px;background:var(--coral);color:#1a0f12}.v-page em.wa{background:#25d366;color:#fff}
.v-notify{display:flex;gap:10px;align-items:center;background:#fff;border-radius:14px;padding:10px 12px;box-shadow:0 10px 24px -12px rgba(0,0,0,.35);animation:pop 2.4s ease-in-out infinite}
@keyframes pop{0%,100%{transform:translateY(0)}50%{transform:translateY(-5px)}}
.v-notify span{width:34px;height:34px;border-radius:10px;display:grid;place-items:center;background:#e6f4ea;color:#1e7e3e}.v-notify b{font-size:12.5px;color:#202124;display:block}.v-notify small{font-size:10.5px;color:#5f6368}
.v-notify.meta span{background:#e7f0ff;color:var(--m-blue)}
.v-trend{width:100%;text-align:center;color:var(--g-green)}.v-trend svg{width:100%;height:70px}.v-trend small{font-size:11px;color:#5f6368}
.v-trend.meta{color:#5aa2ff}.v-trend.meta small{color:#c9d6f7}
.v-audience{position:relative;width:140px;height:140px;display:grid;place-items:center}
.v-audience .ring{position:absolute;border-radius:50%;border:1.5px solid rgba(90,162,255,.6);animation:ripple 3s ease-out infinite}
.r1{inset:44px}.r2{inset:24px;animation-delay:.8s!important}.r3{inset:4px;animation-delay:1.6s!important}
@keyframes ripple{0%{opacity:0;transform:scale(.6)}40%{opacity:1}100%{opacity:0;transform:scale(1.15)}}
.v-audience b{font-size:26px;color:#fff;z-index:1}.v-audience small{position:absolute;bottom:-6px;font-size:10px;color:#c9d6f7;text-align:center;width:160px}
.v-reel{width:100px;height:150px;border-radius:14px;background:linear-gradient(160deg,#ff8f70,#a35bff 60%,#0866ff);display:flex;flex-direction:column;justify-content:flex-end;padding:10px;color:#fff;position:relative;box-shadow:0 14px 30px -12px rgba(0,0,0,.6)}
.v-reel span{position:absolute;inset:0;display:grid;place-items:center;font-size:22px}.v-reel b{font-size:11px;line-height:1.2}.v-reel small{font-size:9px;opacity:.85}
.v-post{width:150px;border-radius:12px;background:#fff;overflow:hidden;box-shadow:0 14px 30px -12px rgba(0,0,0,.6);color:#1c1e21}
.v-post-head{display:flex;gap:7px;align-items:center;padding:7px}.v-post-head span{width:22px;height:22px;border-radius:50%;background:var(--ink-2);color:#fff;font-size:9px;font-weight:900;display:grid;place-items:center}
.v-post-head b{font-size:10.5px;display:block}.v-post-head small{font-size:9px;color:#65676b}
.v-post-img{height:80px;background:linear-gradient(135deg,#0866ff,#a35bff);display:grid;place-items:center;color:#fff;font-size:11px;text-align:center;padding:6px}
.v-post-cta{font-size:9.5px;font-weight:800;padding:7px;background:#f0f2f5;display:flex;justify-content:space-between;align-items:center}.v-post-cta i{color:#25d366;font-size:12px}
.v-chat{width:100%;display:grid;gap:6px;font-size:11px}.v-chat p{margin:0;padding:7px 10px;border-radius:12px;max-width:88%;line-height:1.35}
.v-chat .in{background:rgba(255,255,255,.12);color:#fff;justify-self:start}.v-chat .out{background:#25d366;color:#05310f;justify-self:end}

/* Real snapshot tour: sticky phone on the left, captions scroll on the right */
.tour-layout{display:grid;grid-template-columns:.85fr 1.15fr;gap:60px;align-items:start}
.tour-phone{position:sticky;top:110px;width:min(320px,100%);aspect-ratio:9/16.6;margin-inline:auto;border-radius:44px;padding:14px;background:linear-gradient(160deg,#2a1f40,#120c1f);border:1px solid rgba(255,255,255,.14);box-shadow:0 60px 120px -40px rgba(0,0,0,.8),inset 0 1px 0 rgba(255,255,255,.12)}
.tour-notch{position:absolute;top:22px;left:50%;width:90px;height:22px;border-radius:12px;background:#0b0713;transform:translateX(-50%);z-index:3}
.tour-screen{position:absolute;inset:14px;width:calc(100% - 28px);height:calc(100% - 28px);object-fit:cover;object-position:top;border-radius:32px;background:#fff;opacity:0;transform:scale(1.04);transition:opacity .7s var(--ease),transform 1.2s var(--ease)}
.tour-screen.is-active{opacity:1;transform:none}
.tour-progress{position:absolute;left:30px;right:30px;bottom:24px;height:4px;border-radius:4px;background:rgba(0,0,0,.12);z-index:3;overflow:hidden}.tour-progress i{display:block;height:100%;width:var(--tour,12.5%);background:var(--grad);transition:width .6s var(--ease)}
.tour-steps{list-style:none;margin:0;padding:0}
.tour-step{min-height:62vh;display:flex;flex-direction:column;justify-content:center;padding:20px 0 20px 28px;border-left:2px solid rgba(255,255,255,.1);transition:border-color .5s,opacity .5s;opacity:.35}
.tour-step.is-active{border-color:var(--coral);opacity:1}
.tour-platform{font-size:12px;font-weight:800;letter-spacing:.14em;text-transform:uppercase;color:var(--coral-2)}
.tour-step h3{font-size:clamp(26px,3vw,40px);margin:8px 0 10px}.tour-step p{font-size:17px;max-width:460px}
.tour-inline{display:none}
.reel-block{margin-top:70px;display:grid;grid-template-columns:1fr auto;gap:50px;align-items:center;padding:34px;border-radius:30px;background:linear-gradient(120deg,rgba(243,123,96,.14),rgba(143,107,255,.12));border:1px solid rgba(255,255,255,.12)}
.reel-copy h3{font-size:30px;margin-bottom:10px}.reel-copy p{font-size:16px;margin-bottom:20px}
.reel-video{width:min(300px,70vw);height:auto;border-radius:24px;background:#000;box-shadow:0 40px 80px -30px rgba(0,0,0,.8)}

/* Google vs Meta mirrored board */
.gm-board{border-radius:28px;overflow:hidden;border:1px solid #e6dff0;background:#fff;box-shadow:0 40px 80px -50px rgba(20,10,40,.5)}
.gm-head,.gm-row{display:grid;grid-template-columns:1fr 200px 1fr;align-items:stretch}
.gm-head>div{padding:22px 26px;font-weight:800;font-size:19px;display:flex;align-items:center;gap:10px}
.gm-head .gm-g{background:linear-gradient(90deg,#fff,#f1f5fd);color:#202124;justify-content:flex-end}
.gm-head .gm-g i{background:conic-gradient(from -45deg,var(--g-red) 0 25%,var(--g-yellow) 0 50%,var(--g-green) 0 75%,var(--g-blue) 0);-webkit-background-clip:text;background-clip:text;color:transparent;font-size:22px}
.gm-head .gm-m{background:linear-gradient(90deg,#0a2266,var(--m-blue));color:#fff}
.gm-row>span{display:grid;place-items:center;text-align:center;font-size:12.5px;font-weight:800;letter-spacing:.06em;text-transform:uppercase;color:var(--muted);background:#faf8fd;border-inline:1px solid #eee8f5;padding:14px}
.gm-row>div{padding:18px 26px;font-size:15px;border-top:1px solid #f0ebf6}
.gm-row .gm-g{text-align:right;color:#202124;background:#fbfcff}.gm-row .gm-m{color:#0a2266;background:#f5f8ff;font-weight:600}
.gm-note{font-size:12px;color:var(--muted);margin-top:16px}

@media(max-width:1100px){.money-layout,.po-layout,.tour-layout{grid-template-columns:1fr}.po-serp{position:static}.bidder{grid-template-columns:1fr 1fr;row-gap:8px}.bbar{grid-column:1/-1}}
@media(max-width:850px){
  .ads-hero-half{width:100%;height:50%}.google-half{top:0}.meta-half{top:50%}
  .ads-seam{left:0;right:0;top:50%;bottom:auto;width:auto;height:2px;transform:none;background:linear-gradient(90deg,transparent,#fff,transparent)}
  .brand-stage{flex-direction:column;gap:46px}.brand-card{width:min(340px,100%);transform:none!important}.brand-vs{font-size:34px}
  .ads-hero{padding:130px 0 90px}
  .money-flow{grid-template-columns:repeat(5,minmax(0,1fr))}.money-flow span{width:44px;height:44px}.money-flow small{display:none}
  .jline{left:22px}.jstep{grid-template-columns:44px 1fr;gap:14px;min-height:auto;padding:14px 0}
  .jdot{grid-column:1;width:40px;height:40px}.jcard,.jstep:nth-child(odd of .jstep) .jcard{grid-column:2;grid-template-columns:1fr}
  .jvisual{min-height:120px}
  .tour-phone{display:none}.tour-step{min-height:auto;opacity:1;padding:20px 0 30px 20px}.tour-inline{display:block;width:min(280px,100%);border-radius:22px;margin-top:16px;box-shadow:0 30px 60px -30px rgba(0,0,0,.8)}
  .reel-block{grid-template-columns:1fr;padding:24px}.reel-video{margin-inline:auto}
  .gm-head,.gm-row{grid-template-columns:1fr 1fr}.gm-row>span{grid-column:1/-1;border-inline:0;padding:10px}.gm-head>div{font-size:15px;padding:16px;justify-content:center!important}.gm-row>div{text-align:left;padding:14px 16px;font-size:14px}
}
@media(prefers-reduced-motion:reduce){.gdot,.v-cursor,.v-notify,.v-audience .ring{animation:none}.tour-screen{transition:none}}
.jcard .v-chat p{font-size:11.5px;line-height:1.35;color:inherit}
.jcard .v-chat .in{color:#fff}.jcard .v-chat .out{color:#05310f}
/* Grid columns may shrink below their content (the comparison table scrolls inside its frame). */
.money-layout>*,.po-layout>*,.tour-layout>*,.gm-board{min-width:0}
@media(max-width:850px){.ads-hero:after{background:radial-gradient(90% 40% at 50% 38%,rgba(11,7,19,.85),rgba(11,7,19,.55) 60%,rgba(11,7,19,.25))}}

/* Sample ad screens (dummy data) in Google placement layouts */
.tour-screen{display:block;overflow:hidden}
.gm{height:100%;background:#fff;color:#202124;font-family:Roboto,Arial,sans-serif;font-size:12px;line-height:1.4;padding:42px 12px 14px;display:flex;flex-direction:column;gap:9px;overflow:hidden;text-align:left}
.gm b{font-weight:600}.gm small{display:block;color:#4d5156;font-size:10.5px}
.gm-gbar{display:flex;align-items:center;gap:8px;border:1px solid #dfe1e5;border-radius:22px;padding:8px 12px;box-shadow:0 1px 4px rgba(32,33,36,.12);font-size:11.5px}
.gm-gbar>i:first-child{background:conic-gradient(from -45deg,#ea4335 0 25%,#fbbc05 0 50%,#34a853 0 75%,#4285f4 0);-webkit-background-clip:text;background-clip:text;color:transparent;font-size:14px}
.gm-gbar span{flex:1;white-space:nowrap;overflow:hidden;text-overflow:ellipsis}.gm-gbar>i:last-child{color:#4285f4}
.gm-gbar.small{padding:6px 12px}
.gm-tabs{display:flex;gap:14px;font-size:11px;color:#70757a;border-bottom:1px solid #ebebeb;padding:0 4px 6px}.gm-tabs b{color:#1a73e8;border-bottom:2px solid #1a73e8;padding-bottom:4px}
.gm-card{border:1px solid #ecedef;border-radius:14px;padding:10px;display:flex;flex-direction:column;gap:6px}
.gm-spon{font-size:10.5px;font-weight:700;color:#202124}
.gm-maprow{display:grid;grid-template-columns:1fr 64px;gap:8px}
.gm-biz{font-size:13.5px;color:#1a0dab;display:block;line-height:1.25}.gm-maprow em{font-style:normal;color:#188038}
.gm-blue{color:#1a0dab!important}.gm-blue i{margin-right:3px}
.gm-map{border-radius:10px;background:linear-gradient(90deg,rgba(0,0,0,.05) 1px,transparent 1px) 0 0/12px 12px,linear-gradient(rgba(0,0,0,.05) 1px,transparent 1px) 0 0/12px 12px,#f1ece1;display:grid;place-items:center;color:#ea4335;font-size:18px;min-height:64px}
.gm-btns{display:flex;gap:5px;flex-wrap:wrap}.gm-btns span{border:1px solid #dadce0;border-radius:16px;padding:4px 8px;color:#1a73e8;font-size:10.5px;font-weight:500;display:inline-flex;gap:4px;align-items:center}
.gm-site{display:flex;gap:7px;align-items:center}.gm-site b{font-size:11.5px;display:block}
.gm-fav{width:24px;height:24px;border-radius:50%;flex-shrink:0;display:grid;place-items:center;background:#140d21;color:#fff;font-weight:900;font-size:9.5px;letter-spacing:-.06em}
.gm-fav.ghost{background:#e8eaed}.gm-fav.big{width:32px;height:32px;font-size:12px}
.gm-title{font-size:14px;color:#1a0dab;line-height:1.3}
.gm-desc{margin:0;font-size:11px;color:#4d5156;line-height:1.45}
.gm-links{display:flex;gap:5px;flex-wrap:wrap}.gm-links span{font-size:10.5px;color:#1a0dab;background:#f1f3f4;border-radius:12px;padding:3px 8px}
.gm-result{display:flex;flex-direction:column;gap:5px;padding:4px 2px;opacity:.7}.gm-result b{color:#1a0dab;font-weight:400}
.gm-line{display:block;height:7px;border-radius:4px;background:#e8eaed}
.gm-article h4{margin:0;font-size:14px;line-height:1.3;color:#202124;font-family:Georgia,serif}
.gm-news{display:flex;justify-content:space-between;border-bottom:2px solid #202124;padding-bottom:6px;font-size:11px}.gm-news b{font-family:Georgia,serif;font-size:14px}
.gm-banner{position:relative;border:1px solid #dadce0;border-radius:8px;overflow:hidden;display:grid;grid-template-columns:1fr;background:#fff}
.gm-banner img{width:100%;height:84px;object-fit:cover}
.gm-banner-copy{padding:7px 40px 8px 9px}.gm-banner-copy b{font-size:12.5px;display:block}
.gm-adlabel{display:inline-block;font-size:9px;font-weight:700;background:#fbbc05;color:#202124;border-radius:3px;padding:0 4px;margin-bottom:3px}
.gm-adlabel.light{position:absolute;top:44px;left:12px;background:rgba(255,255,255,.9)}
.gm-cta{position:absolute;right:9px;bottom:12px;width:24px;height:24px;border-radius:50%;background:#202124;color:#fff;display:grid;place-items:center;font-size:10px}
.gm-inter{position:relative;background-size:cover;background-position:center;color:#fff;justify-content:flex-end}
.gm-inter-copy{text-align:center;display:flex;flex-direction:column;align-items:center;gap:6px;padding-bottom:6px}
.gm-inter-logo{font-family:var(--font);font-weight:900;font-size:30px;letter-spacing:-.1em;line-height:1}.gm-inter-logo i{color:var(--coral);font-style:normal}
.gm-inter-copy b{font-size:18px;line-height:1.2}.gm-inter-copy p{margin:0;font-size:11px;color:#eee}
.gm-inter-btns{display:flex;gap:8px;margin-top:6px}.gm-inter-btns span{padding:7px 14px;border-radius:4px;background:rgba(255,255,255,.2);font-size:11px;font-weight:600}.gm-inter-btns .go{background:#fff;color:#202124}
.gm-yt{padding-left:0;padding-right:0}
.gm-ytbar{display:flex;align-items:center;gap:5px;padding:0 12px;font-size:13px;letter-spacing:-.03em}.gm-ytbar i{color:#ff0000;font-size:17px}
.gm-thumb{height:118px;background:#e8eaed center/cover;display:grid;place-items:center;position:relative}.gm-thumb.dim{height:60px;opacity:.6;flex-shrink:0}
.gm-play{width:38px;height:28px;border-radius:8px;background:rgba(255,0,0,.92);color:#fff;display:grid;place-items:center;font-size:11px}
.gm-learn{display:flex;justify-content:space-between;align-items:center;background:#e8f0fe;color:#1a73e8;font-weight:600;font-size:11px;padding:7px 12px;margin-top:-9px}
.gm-ytmeta{display:flex;gap:8px;padding:0 12px}.gm-ytmeta b{font-size:12px;display:block}
.gm-player{height:132px;background:#000 center/cover;position:relative}
.gm-skip{position:absolute;right:0;bottom:16px;background:rgba(0,0,0,.75);color:#fff;font-size:10.5px;padding:5px 9px;display:flex;gap:5px;align-items:center}
.gm-adbar{position:absolute;left:0;bottom:0;height:3px;width:40%;background:#fbbc05}
.gm-vtitle{padding:0 12px;font-weight:600;font-size:12.5px}.gm-yt .gm-line{margin:0 12px}
.gm-discover{background:#f1f3f4}.gm-dcard{background:#fff;border-radius:14px;padding:10px;display:flex;flex-direction:column;gap:7px}
.gm-dcard img{width:100%;height:100px;object-fit:cover;border-radius:10px}.gm-dtitle{font-size:12.5px;line-height:1.3}
.gm-dicons{display:flex;justify-content:flex-end;gap:14px;color:#5f6368;font-size:11px}.gm-dcard.ghost{gap:6px}
.gm-mail{background:#f6f8fc}
.gm-mailbar{display:flex;align-items:center;gap:10px;background:#eaf1fb;border-radius:22px;padding:8px 12px;color:#444;font-size:11.5px}.gm-mailbar span{flex:1}
.gm-avatar{width:22px;height:22px;border-radius:50%;background:#0b8043;color:#fff;font-style:normal;display:grid;place-items:center;font-size:10px}
.gm-mtab{font-size:11px;color:#188038;font-weight:600;display:flex;gap:6px;align-items:center;padding:2px 4px}
.gm-mrow{display:grid;grid-template-columns:32px 1fr auto;gap:8px;align-items:start;padding:8px;border-radius:10px;background:#fff}.gm-mrow .gm-line{margin-top:4px}
.gm-mrow.ad{box-shadow:0 0 0 1.5px rgba(26,115,232,.35)}.gm-mrow b{font-size:12px;display:block}.gm-mrow>i{color:#5f6368;font-size:11px}
/* Mobile: the same screen inside a small phone frame */
.tour-inline{display:none}
@media(max-width:850px){.tour-inline{display:block;width:min(270px,100%);height:480px;margin-top:16px;border-radius:30px;overflow:hidden;border:8px solid #2a1f40;box-shadow:0 30px 60px -30px rgba(0,0,0,.8)}.tour-inline .gm{padding-top:14px}}
/* Journey step 4: the sample map ad, scaled down into the step visual */
.jmock{width:150px;height:150px;overflow:hidden;border-radius:12px;box-shadow:0 10px 24px -12px rgba(0,0,0,.4)}
.jmock .gm{width:300px;height:300px;transform:scale(.5);transform-origin:0 0;padding-top:12px}

/* Premium 3D stage hero (three.js mirror-floor studio). Overrides the earlier split hero. */
.ads-stage-hero{min-height:100svh;padding:0;display:block;background:#06040c}
.ads-stage-hero:after{background:radial-gradient(60% 45% at 50% 22%,rgba(6,4,12,.55),transparent 70%),linear-gradient(180deg,rgba(6,4,12,.0) 60%,rgba(6,4,12,.75))}
.ads-stage{position:absolute;inset:0;z-index:-2}
.ads-stage canvas{position:absolute;inset:0;width:100%!important;height:100%!important;opacity:0;transition:opacity 1.6s ease}
.ads-stage.is-live canvas{opacity:1}
.ads-stage.is-live .ads-stage-fallback{opacity:0;transition:opacity 1.6s ease}
.ads-stage-fallback{position:absolute;inset:0}
.ads-stage-fallback .orb{position:absolute;bottom:30%;width:220px;height:220px;border-radius:50%;filter:blur(2px)}
.orb-g{left:18%;background:radial-gradient(circle at 35% 30%,#fff,#dfe7ff 40%,#8fa9e8 70%,transparent 72%),conic-gradient(#4285f4,#ea4335,#fbbc05,#34a853,#4285f4);box-shadow:0 0 120px rgba(66,133,244,.45)}
.orb-m{right:18%;background:radial-gradient(circle at 35% 30%,#9cc3ff,#1877ff 45%,#0a2a7a 72%,transparent 74%);box-shadow:0 0 140px rgba(24,119,255,.6)}
.ads-stage-fallback .floor{position:absolute;left:0;right:0;bottom:0;height:34%;background:linear-gradient(180deg,rgba(255,255,255,.06),transparent 40%),#06040c;border-top:1px solid rgba(255,255,255,.08)}
.ads-frame span{position:absolute;top:110px;bottom:40px;width:1px;background:linear-gradient(transparent,rgba(255,255,255,.12),transparent);z-index:0}
.ads-frame span:first-child{left:40px}.ads-frame span:last-child{right:40px}
.ads-stage-hero .ads-hero-inner{position:relative;padding-top:clamp(120px,15vh,170px);text-align:center}
.ads-stage-hero .eyebrow{background:rgba(255,255,255,.06);border:1px solid rgba(255,255,255,.12);color:#e9e4f5}
.ads-stage-hero h1{font-size:clamp(42px,5.4vw,84px);margin-bottom:16px}
.ads-stage-hero .ads-hero-lede{color:#cfc6e2;font-size:17px;margin-bottom:0;max-width:620px;text-shadow:none}
.brand-labels{position:absolute;left:0;right:0;bottom:clamp(40px,7vh,80px);display:flex;justify-content:center;align-items:center;gap:clamp(40px,22vw,380px);padding:0 20px}
.brand-label{display:flex;align-items:center;gap:14px;padding:12px 14px 12px 12px;border-radius:20px;background:rgba(255,255,255,.06);border:1px solid rgba(255,255,255,.14);backdrop-filter:blur(18px) saturate(1.4);-webkit-backdrop-filter:blur(18px) saturate(1.4);color:#fff;min-width:260px;box-shadow:0 30px 60px -30px rgba(0,0,0,.8),inset 0 1px 0 rgba(255,255,255,.12);transition:transform .5s var(--ease),border-color .3s,background .3s}
.brand-label:hover{transform:translateY(-4px);background:rgba(255,255,255,.1)}
.brand-label.google:hover{border-color:rgba(66,133,244,.6)}.brand-label.meta:hover{border-color:rgba(24,119,255,.8)}
.bl-logo{width:46px;height:46px;border-radius:14px;display:grid;place-items:center;font-size:22px;flex-shrink:0}
.google .bl-logo{background:#fff}.google .bl-logo i{background:conic-gradient(from -45deg,#ea4335 0 25%,#fbbc05 0 50%,#34a853 0 75%,#4285f4 0);-webkit-background-clip:text;background-clip:text;color:transparent}
.meta .bl-logo{background:linear-gradient(135deg,#0064e0,#0a7cff);box-shadow:0 8px 24px -8px rgba(24,119,255,.9)}
.bl-copy{display:flex;flex-direction:column;flex:1}.bl-copy strong{font-size:17px;letter-spacing:-.02em}.bl-copy small{font-size:12.5px;color:#bfb6d4}
.bl-go{width:34px;height:34px;border-radius:50%;display:grid;place-items:center;background:rgba(255,255,255,.1);font-size:12px}
.ads-stage-hero .brand-vs{font-size:34px;opacity:.75}
.sr-only{position:absolute;width:1px;height:1px;overflow:hidden;clip:rect(0 0 0 0);white-space:nowrap}
@media(max-width:850px){
  .ads-stage-hero{min-height:100svh}
  .ads-frame{display:none}
  .brand-labels{flex-direction:column;gap:10px;bottom:28px}
  .brand-label{min-width:0;width:min(340px,100%)}
  .ads-stage-hero .brand-vs{display:none}
  .ads-stage-fallback .orb{width:130px;height:130px;bottom:42%}.orb-g{left:8%}.orb-m{right:8%}
  .ads-stage-hero .ads-hero-inner{padding-top:110px}
}
/* Hero fits the visible screen under the header; labels sit on the mirror floor under each object. */
.ads-stage-hero{min-height:calc(100svh - 91px);max-height:980px}
.brand-labels{bottom:clamp(26px,4.5vh,56px);justify-content:space-between;max-width:1240px;margin-inline:auto;padding:0 clamp(20px,6vw,90px)}
.ads-stage-hero .brand-vs{position:absolute;left:50%;transform:translateX(-50%)}
@media(max-width:850px){.ads-stage-hero{min-height:calc(100svh - 74px)}.brand-labels{justify-content:center}}
.ads-stage-hero .ads-hero-inner{padding-top:clamp(80px,10vh,130px)}
.ads-stage-hero .brand-labels{bottom:clamp(96px,13vh,130px)}
.ads-stage-hero .scroll-cue{display:none}
@media(max-width:850px){.ads-stage-hero .brand-labels{bottom:92px}}

/* Cinematic reel player (GSAP-driven, replaces the MP4 on the page) */
.reel-block{grid-template-columns:1fr auto;gap:clamp(30px,6vw,80px);background:radial-gradient(80% 120% at 100% 0%,rgba(143,107,255,.22),transparent 60%),radial-gradient(60% 100% at 0% 100%,rgba(243,123,96,.18),transparent 60%),rgba(255,255,255,.03);backdrop-filter:blur(10px)}
.reel-copy .eyebrow{color:var(--coral-2)}
.reel-actions{display:flex;flex-wrap:wrap;gap:12px}
.reel-actions .button{min-height:48px}
.reel-player{position:relative;width:min(330px,82vw);aspect-ratio:9/17;border-radius:42px;padding:12px;background:linear-gradient(160deg,rgba(255,255,255,.16),rgba(255,255,255,.04));border:1px solid rgba(255,255,255,.18);box-shadow:0 60px 120px -40px rgba(0,0,0,.85),0 0 80px -20px rgba(143,107,255,.45),inset 0 1px 0 rgba(255,255,255,.2);backdrop-filter:blur(20px);-webkit-backdrop-filter:blur(20px);isolation:isolate;touch-action:pan-y;user-select:none}
.reel-stage{position:absolute;inset:12px;border-radius:32px;overflow:hidden;background:#0b0713;perspective:1000px}
.reel-slide{position:absolute;inset:0;margin:0;opacity:0;visibility:hidden;will-change:transform,opacity,filter}
.reel-slide.is-active{opacity:1;visibility:visible}
.reel-screen{position:absolute;inset:0;transform-origin:50% 40%}
.reel-screen .gm{padding-top:46px}
.reel-sheen{position:absolute;inset:-20%;background:linear-gradient(105deg,transparent 40%,rgba(255,255,255,.45) 50%,transparent 60%);transform:translateX(-120%);pointer-events:none;mix-blend-mode:soft-light}
.reel-segments{position:absolute;top:24px;left:28px;right:28px;display:flex;gap:4px;z-index:4}
.reel-segments span{flex:1;height:3px;border-radius:3px;background:rgba(20,13,33,.18);overflow:hidden}
.reel-segments i{display:block;height:100%;width:0;background:linear-gradient(90deg,var(--coral),#b39bff)}
.reel-caption{position:absolute;left:12px;right:12px;bottom:12px;z-index:4;padding:44px 18px 16px;border-radius:0 0 32px 32px;background:linear-gradient(transparent,rgba(11,7,19,.88));color:#fff;pointer-events:none}
.reel-platform{display:block;font-size:11px;font-weight:800;letter-spacing:.14em;text-transform:uppercase;color:var(--coral-2)}
.reel-title{display:block;font-size:22px;letter-spacing:-.03em;line-height:1.15;margin-top:4px}
.reel-nav{position:absolute;top:50%;z-index:5;width:44px;height:44px;margin-top:-22px;border-radius:50%;border:1px solid rgba(255,255,255,.25);background:rgba(11,7,19,.55);color:#fff;backdrop-filter:blur(10px);display:grid;place-items:center;opacity:0;transition:opacity .3s}
.reel-nav.prev{left:-22px}.reel-nav.next{right:-22px}
.reel-player:hover .reel-nav,.reel-nav:focus-visible{opacity:1}
@media(hover:none){.reel-nav{opacity:.9}.reel-nav.prev{left:4px}.reel-nav.next{right:4px}}
@media(max-width:850px){.reel-block{grid-template-columns:1fr;text-align:left}.reel-player{margin-inline:auto;width:min(300px,86vw)}.reel-title{font-size:19px}}