Spend the same budget. Get more qualified leads.
A structured audit and optimisation programme for existing Google Ads accounts that leak budget on the wrong searches.
What we work on.
- 40-point account audit with a prioritised fix list
- Search-term mining and negative-keyword sculpting
- Quality Score, ad strength and landing-page experience work
- Bid strategy, budget pacing, location and schedule tuning
- Conversion tracking and enhanced-conversion verification
Who this is for
Businesses already running Google Ads whose cost per lead is rising or whose leads are poor quality.
What we measure
Cost per qualified lead, conversion rate, impression share on priority terms and the share of spend on irrelevant searches.
Before we start
We review your offer, current website, target cities, assets and available account access. Your proposal confirms deliverables, timelines, measurement and any third-party costs.
How we approach it.
A clear sequence, with something you can see and measure at each step.
- 01
Diagnose
Review twelve months of search terms, conversions and auction insights to find where spend is wasted.
- 02
Repair tracking
Make sure the account optimises toward real enquiries, not page views or duplicate conversions.
- 03
Restructure
Tighten match types, ad groups and assets so every search meets a relevant ad and page.
- 04
Optimise weekly
Test ads, adjust bids and budgets and report cost per qualified lead.
Works best together with.
Clear expectations from the start.
Can you manage both my website and Google Ads?
Yes. We can connect website development, landing pages, Google Ads, local SEO and tracking in one agreed scope.
How fast can you launch a campaign?
We confirm a launch date after reviewing your offer, assets, account access and tracking requirements. A straightforward landing page and search campaign can often be prepared quickly; a larger website or integration needs a scoped timeline.
Do you work with local businesses?
Yes. We focus on businesses that depend on local searches, phone calls, WhatsApp enquiries, appointments and bookings.
Can you improve an existing website?
Yes. We review page speed, service content, mobile usability, enquiry forms, search visibility and measurement before recommending changes.
Do you provide reporting?
We define the reporting scope with you: spend, enquiries, qualified leads, cost per lead and the next actions to improve the campaign.
Is advertising spend included in your fee?
Ad-media budgets and agency fees are separate and are confirmed in a written scope. Any hosting, CRM or tracking-provider subscriptions are also identified before work starts.
Do you guarantee a number of leads?
No. Results depend on demand, location, offer, competition, budget and follow-up. We agree measurement goals, track lead quality and improve based on evidence.
Can you guarantee a #1 ranking on Google?
No one can honestly guarantee a Google position, because Google decides rankings. We improve the factors Google rewards, track your average position for priority keywords every month and show you the movement.
How long does SEO take to show results?
Technical fixes and local improvements can show movement within weeks. Competitive keywords usually take three to six months of consistent work. Your forecast is based on your market and current site.
Will I own my Google Ads and Analytics accounts?
Yes. Google Ads, Analytics, Tag Manager, Search Console and Business Profile are created in your name or shared with us as a manager. If you leave, your data and history stay with you.
Can you fix an existing Google Ads account?
Yes. Our Google Ads optimisation service starts with a 40-point audit of search terms, tracking, structure, bidding and landing pages, followed by a prioritised fix list.
Let’s build your next growth chapter.
Tell us what you do, where you work and the customers you want to reach.